01924 506466
Independent opticians · Dewsbury

Clear, honest eye care on South Street

A family-run practice looking after Dewsbury's eyes for years. Patients who had their first eye test here as children now bring in their own. We're independent, so nobody sets us sales targets: if your glasses are fine, we'll tell you.

  • NHS & private eye tests
  • 30-minute appointments
  • Registered Steiner partner
What we do

Eye tests, glasses and contact lenses

Everything you'd expect from a high-street optician, with the time and care of an independent.

Eye examinations

NHS and private eye tests with a full 30-minute slot. We check the health of your eyes, not just your prescription, which is often where glaucoma or diabetic changes are first spotted.

Varifocals

Nine times out of ten, when someone "can't get on with varifocals", it was the measurements, not the lens. Bring your old pair and we'll work out what went wrong.

Office & computer lenses

A wider middle zone for screens and desk work, so no more lifting your chin at the monitor.

Driving lenses

Less glare from headlights and wet roads, with sharp focus on the dashboard and mirrors.

Frames

Everyday and designer frames at sensible prices, fitted properly to your face.

Contact lenses

Fittings, aftercare and supplies for dailies and monthlies. They've come a long way if you gave up years ago.

Children's eye tests

Free on the NHS with a voucher towards glasses. Children don't need to read letters for us to check their eyes.

Steiner Vision partner

German-engineered varifocals, here in Dewsbury

Steiner's DSI+ lenses are designed around how your eyes actually move. Built on neuroscience research and over a million real-life measurements, each lens is made to measure for your eyes, your frame and the way you wear your glasses.

Patients travel to us from across West Yorkshire and beyond, many after struggling with varifocals somewhere else.

Sharp across the lens

Calculated point by point, so less blur at the edges.

Made for you

Your prescription, frame and fit all go into the design.

Easier to adapt to

Designed to cut swaying and long settling-in periods.

Protection included

Two years' cover, including prescription changes.

The STEINER Challenge 2026

Premium varifocals at special prices. Limited to 1,000 people in the UK.

£159.50EasyFit, complete
£309.50ClearSight, complete
  • 60-day trial: not happy, 100% money back
  • 24 months' prescription cover
  • Scratch-resistant, anti-reflection, nano-sealing and anti-static coatings

Steiner has made precision optics in Germany since 1947, including its own coatings, double-sided varifocal designs and one of the thinnest lens materials available, at index 1.76.

Appointments

Book an eye test

Prices

NHS eye examinationFree if eligible
Private eye examination£25
Contact lens consultation£45

Work eye-test vouchers accepted.

Ring, email or pop in

We'll find a time that suits you. Please bring all your current glasses, your contact lenses if you wear them, a list of any medicines, and proof of NHS entitlement if it applies.

NHS entitlement

Free NHS eye tests: do you qualify?

Lots of people pay without realising they're entitled. Not sure? Ring us and we'll check with you.

Free NHS eye test

  • Under 16, or 16–18 in full-time education
  • Aged 60 or over
  • Diabetes or glaucoma, or told you're at risk of glaucoma
  • 40+ with a parent, sibling or child with glaucoma
  • Registered blind or partially sighted
  • Valid HC2 certificate
  • You or your partner get income-based JSA, Pension Credit Guarantee Credit or qualifying Universal Credit

Voucher towards glasses

  • Under 16, or 16–18 in full-time education
  • Valid HC2 certificate
  • You or your partner get one of the qualifying benefits
  • Complex lenses for very strong prescriptions

Over 60 or diabetic gets a free test, not a voucher on its own. Already paid but think you qualified? You may be able to claim back with an HC5(O) form. Based on NHS England guidance, October 2026.

FAQs

Your questions, answered

Can't see your question? Call 01924 506466.

Eye emergencies

In opening hours, ring 01924 506466 and choose option 2. Out of hours, call NHS 111. Sudden loss of vision, flashes with a shadow across your sight, or a chemical injury: go to A&E straight away.

Do I need to register before booking an NHS eye test?

No. New NHS patients can simply book. There's nothing to sign up to first.

How much is an eye test at Adams Opticians?

NHS eye tests are free if you're eligible. A private eye examination is £25 and a contact lens consultation is £45.

How long does an eye test take?

Every examination gets a full 30-minute slot.

Do you accept work eye-test vouchers?

Yes. Bring the voucher, or the details from your employer.

How often should I have my eyes tested?

For most adults, every two years. Children, people over 70, and anyone with diabetes or a family history of glaucoma may need testing every year.

I've never got on with varifocals. Is it worth trying again?

Very often, yes. Most people who can't wear varifocals were given a lens that wasn't measured or fitted properly. Bring your old pair and we'll look at what went wrong.

What are Steiner Vision lenses?

German-engineered varifocal lenses, made to measure for your eyes and frame. Adams Opticians in Dewsbury is a registered Steiner Vision partner, and patients travel from across West Yorkshire for them.

What is the STEINER Challenge?

Steiner's 2026 Vision Initiative: EasyFit varifocals at £159.50 complete or ClearSight at £309.50 complete, with a 60-day money-back guarantee and 24 months' prescription cover. Limited to 1,000 people in the UK.

Can I drive after my eye test?

Usually, yes. If we need to use drops that blur your vision for a few hours, we'll tell you beforehand so you can arrange a lift.

Do you do contact lenses?

Yes. A contact lens consultation is £45, including fitting and teaching you how to use them. Wearers need regular aftercare, usually once a year.

Find us

41 South Street, Savile Town

Dewsbury, West Yorkshire WF12 9NB

Monday10:00 – 18:30
Tuesday10:00 – 15:30
Wednesday10:00 – 15:30
Thursday10:30 – 15:30
FridayClosed
Saturday10:00 – 14:00
SundayClosed
Follow us

What's new at Adams

New frames, Steiner offers and news from the practice.

Our policies

Privacy notice

Adams Opticians Ltd is the data controller for the personal information we hold about you. We are registered with the Information Commissioner's Office, registration number [ICO REG NO].

What we hold

Your name, address, date of birth and contact details; your NHS number and benefit details where you claim NHS services; your eye examination records, prescriptions, frame and lens measurements; and payment records.

Why we hold it

To provide your eye care and eyewear, to claim NHS fees for the services you receive, to remind you when your next check is due, and to meet our legal and professional obligations. We rely on providing health care (UK GDPR Article 9(2)(h)), performing our contract with you, our legal obligations, and for NHS services, a task carried out in the public interest.

Who we share it with

Only where needed for your care or our legal duties: your GP, hospital eye services and other clinicians we refer you to; the NHS bodies that pay for NHS sight tests and vouchers; and lens laboratories, who receive your prescription and measurements only. We never sell your information or use it for third-party marketing.

How long we keep it

Clinical records are kept in line with College of Optometrists guidance, usually 10 years after your last visit for adults and until at least a child's 25th birthday. They are then securely destroyed.

Your rights

You can ask to see a copy of your records, have mistakes corrected, object to reminders, or ask us to restrict or delete information where the law allows. Ask in person, by phone or by email to info@adamsopticians.net. There is normally no charge.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Complaints

If something hasn't gone right, please tell us. Speak to any member of staff, ring 01924 506466, email info@adamsopticians.net, or write to the Practice Manager at 41 South Street, Savile Town, Dewsbury WF12 9NB.

We'll acknowledge your complaint within 3 working days and aim to give you a full response within 20 working days. If it will take longer, we'll tell you why.

NHS services

If your complaint is about an NHS sight test or voucher and you'd rather not raise it with us, or you're unhappy with our response, contact the Primary Care Complaints Team, West Yorkshire Integrated Care Board: wyicb.complaints@nhs.net, 01924 552 150, or White Rose House, West Parade, Wakefield WF1 1LT. If you're still not satisfied, you can go to the Parliamentary and Health Service Ombudsman at ombudsman.org.uk.

Private services and eyewear

If we can't resolve a complaint about private care or products, the Optical Consumer Complaints Service offers free, independent mediation: opticalcomplaints.co.uk.

Terms and returns

Glasses and contact lenses are made to your individual prescription and measurements. This does not affect your statutory rights under the Consumer Rights Act 2015. If anything we supply is faulty, not as described, or not made to your prescription, we'll put it right.

If you have trouble getting used to new glasses, come back and see us. Most problems can be sorted with an adjustment or recheck, and we'll always look at what's wrong before suggesting anything new.

Deposits are taken when glasses are ordered, because lenses are made for you. NHS vouchers are applied in line with NHS rules. Prices and offers are available in practice.

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